The Press Workshop

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[Workshop] How to land press like WIRED, Techcrunch and Hacker News without hiring a 5-figure/month PR rep. That sentence, brackets included, is the workshop PR Traction ran in 2013.

What the line commits to

Three outlets are named, and they are named deliberately: a technology magazine, a startup news desk and a community front page. They are the places a small company's first coverage tends to come from, and they are all reachable by a founder writing their own pitch.

What it rules out

The retainer. The comparison in the headline is not with doing nothing, it is with paying a public-relations representative five figures a month, which is the arrangement the workshop was positioned against.

The call it carried

The workshop line sat above a single small call reading Learn more, and further down, the answer a reader was meant to give: Yes, I want to be published!