Conversions 101 Marketing Course

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Get Started Today with Conversions 101 Marketing Course. That line ran across the top of the PR Traction page in 2013, above the press workshop it shared the page with.

Announced, not yet open

The same page makes the state of the course plain a few lines further down: readers were asked to be notified when we launch this course. So the invitation to get started today was an invitation to join the list, not a purchase. No price, no syllabus and no launch date were ever published on the page, and none is added here.

Why it sat beside a press workshop

The third reader PR Traction addressed was an entrepreneur trying to get more leads using press. Coverage brings people to a page; a course about conversions is about what happens after they arrive. On this site the two offers were always presented together, in that order.