The Notify List

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“Enter your name and email below to be notified when we launch this course…”

That sentence was the only instruction PR Traction ever gave a visitor, and it sat under the answer it invited: Yes, I want to be published!

What it tells us about the site

A notify list, rather than a checkout, dates the page precisely: the Conversions 101 Marketing Course had been announced but had not opened, and the press workshop was the proposition doing the work in the meantime. One page, two offers, one list.

What the list did

The list closed without the course opening. Nothing on this site collects a name, an email or anything else, and the call label above is a line of text rather than a button. There is nothing to submit and nothing to enter.