---
title: "Who It Is For"
url: https://prtraction.com/who-it-is-for/
description: "The three readers PR Traction addressed in 2013: a solopreneur after investor attention, a consultant who wants to be published, and an entrepreneur using press for."
---

# Who It Is For

---

PR Traction did not describe its audience. It asked three questions, one after another, and let the reader pick a line.

01 — A solopreneur looking to catch the attention of venture capitalists?

One person, no team, and an audience of investors who read the trade press before they take a meeting. Press is being offered here as the cheapest route into that reading pile.

02 — A sought after consultant in your industry looking to get published?

This reader is already known inside a field. The gap is publication: getting the standing they have among peers to appear somewhere an editor decides.

03 — An entrepreneur trying to get more leads using PR?

The most commercial of the three, and the one that connects the workshop to the [Conversions 101 Marketing Course](https://prtraction.com/conversions-101/) beside it — coverage first, then what the traffic does next.

None of the three is answered here. The workshop line above them was the answer PR Traction proposed.

## What Was Offered

- [The press workshop](https://prtraction.com/press-workshop/) — landing coverage in outlets such as WIRED, Techcrunch and Hacker News.
- [Conversions 101 Marketing Course](https://prtraction.com/conversions-101/) — announced with the invitation to get started today.

## The Notify List

“Enter your name and email below to be notified when we launch this course…”

That was the whole ask, and it sat under the answer it invited from a reader: *Yes, I want to be published!* The list is closed.

[Read the notify list page](https://prtraction.com/notify-list/)

## On Record

- PR Traction, 2013
- Published in English
- Workshop and course, one page