---
title: "The Press Workshop"
url: https://prtraction.com/press-workshop/
description: "The PR Traction workshop line from 2013: landing press like WIRED, Techcrunch and Hacker News without a five-figure monthly retainer."
---

# The Press Workshop

---

[Workshop] **How to land press like WIRED, Techcrunch and Hacker News without hiring a 5-figure/month PR rep.** That sentence, brackets included, is the workshop PR Traction ran in 2013.

What the line commits to

Three outlets are named, and they are named deliberately: a technology magazine, a startup news desk and a community front page. They are the places a small company's first coverage tends to come from, and they are all reachable by a founder writing their own pitch.

What it rules out

The retainer. The comparison in the headline is not with doing nothing, it is with paying a public-relations representative five figures a month, which is the arrangement the workshop was positioned against.

The call it carried

The workshop line sat above a single small call reading *Learn more*, and further down, the answer a reader was meant to give: *Yes, I want to be published!*

## What Was Offered

- [The press workshop](https://prtraction.com/press-workshop/) — landing coverage in outlets such as WIRED, Techcrunch and Hacker News.
- [Conversions 101 Marketing Course](https://prtraction.com/conversions-101/) — announced with the invitation to get started today.

## The Notify List

“Enter your name and email below to be notified when we launch this course…”

That was the whole ask, and it sat under the answer it invited from a reader: *Yes, I want to be published!* The list is closed.

[Read the notify list page](https://prtraction.com/notify-list/)

## On Record

- PR Traction, 2013
- Published in English
- Workshop and course, one page