---
title: "Conversions 101 Marketing Course"
url: https://prtraction.com/conversions-101/
description: "Conversions 101 Marketing Course as announced by PR Traction in 2013, ahead of launch, with a notify list rather than a checkout."
---

# Conversions 101 Marketing Course

---

**Get Started Today with Conversions 101 Marketing Course.** That line ran across the top of the PR Traction page in 2013, above the press workshop it shared the page with.

Announced, not yet open

The same page makes the state of the course plain a few lines further down: readers were asked to be notified *when we launch this course*. So the invitation to get started today was an invitation to join the list, not a purchase. No price, no syllabus and no launch date were ever published on the page, and none is added here.

Why it sat beside a press workshop

The third reader PR Traction addressed was an entrepreneur trying to get more leads using press. Coverage brings people to a page; a course about conversions is about what happens after they arrive. On this site the two offers were always presented together, in that order.

## What Was Offered

- [The press workshop](https://prtraction.com/press-workshop/) — landing coverage in outlets such as WIRED, Techcrunch and Hacker News.
- [Conversions 101 Marketing Course](https://prtraction.com/conversions-101/) — announced with the invitation to get started today.

## The Notify List

“Enter your name and email below to be notified when we launch this course…”

That was the whole ask, and it sat under the answer it invited from a reader: *Yes, I want to be published!* The list is closed.

[Read the notify list page](https://prtraction.com/notify-list/)

## On Record

- PR Traction, 2013
- Published in English
- Workshop and course, one page